When faced with insufficient surgical and interventional volume, what steps can a hospital take to prevent foreclosure?

Implement a grass roots medical advertising campaign using retirement communities’ internal newspapers to increase self referrals. And offer educational classes and promote the schedule and guest physician lectures.

The facility was Lutheran Heart Hospital (now named Banner Baywood Heart Hospital) during a critical stage of its development.

In six months time, the Heart Hospital became the authority and main resource for educational information and cardiac care. The turnaround was dramatic and a medical advertising agency was the driving force for this turnaround.