News from Modern Healthcare…here is the GOOD NEWS

Healthcare spending grew 6.1% in 2007, representing a slight decrease in growth from 6.7% in 2006 and the slowest rate of growth in nearly a decade, the CMS reported in its annual report on healthcare spending trends.

What is in store for 2009?

Unfortunately, people do not stop getting sick in a recessions. However, people can not always afford the healthcare they need so they tend to put off the perceived less

important treatments because they can not afford it. What does this mean to the healthcare providers? Simple, you need to communicate on this level to let your customers and prospects know their options.

As a medical marketing experts for over 20 years, we have seen these cycles in the medical markets and know how to communicate with your customers and prospects and educate them on what their options are but more importantly what the implications of taking no action means.

Our research as the medial marketing experts shows their is tremendous growth in health care, especially in vascular. We have built an advertising and marketing program around vascular marketing to make it easy for health care providers to promote their niche market to those that are in need of these services.

Contact us to hear the feedback we have received from our vascular man and woman marketing materials. We did all the thinking for you to make it easy to grow your business. Got a challenge in growing your health care business? Give us a call or complete the form below.

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Healthcare advertising is powerful, especially when you use video with 3D animation…making delivery of complex advertising messages easy. If a picture is worth a thousand words, a video must make this figure in the millions. Now, power your healthcare advertising with web video and online syndication. You have the ability to reach millions. If over 50% of all online viewers are in places like YouTube.com and other top social networks, your company needs to be there too. Viral marketing is a reality when you have educational video to deliver your message. Educational advertising with video makes healthcare ads work. Check out the video’s use of 3D animation for healthcare advertising below.

This video is not just on YouTube but also on Google, Metacafe.com, Blip.tv and many more, including this blog. Grass roots advertising with web video on social networks is become a requirement for all businesses and there is a learning curve.

There is a unique program for employers looking for heart disease healthcare education for their employees. CCAP uses the Assess, Screen, Educate and Prevent philosophy to address disease identification and prevention.

A healthcare consulting firm, Banahan.Communications has developed a disease identification and prevention program to help reduce the healthcare costs for businesses. Healthcare costs are a problem and the costs are rising 12.5 percent per year. Healthcare education for heart disease is a must.

Heart disease is America’s number one killer. It is also the number one cause of America’s healthcare costs. This means that keeping employees healthy also helps a company’s bottom line.

Of the three diseases with the highest associated costs, heart disease is the only modifiable one.
·    An emergency bypass surgery can cost $250,000.
·    An elective bypass surgery costs $27,000.

So prevention is key. According to the American Heart Association, healthcare education is the number one defense against heart disease.

CCAP is a healthcare education service providing a continuing educational message every day and every week by using an Assess, Screen, Educate and Prevent philosophy. The healthcare educational campaign is proven to:
·    Assist employees in determining their risk for heart disease
·    Educate at-risk employees how to choose a physician
·    Teach employees the correct questions to ask a cardiologist
·    Increase early detection, leading to lower cost treatments
·    Help employees avoid the emergency room

We estimate that for every $1 spent implementing the CCAP program, you will save $3.70 in cardiac costs. We address cardiac costs the way you address your bottom line.
This is not a fitness program. It is not a wellness program. It is a disease identification and prevention problem.