Healthcare advertising is powerful, especially when you use video with 3D animation…making delivery of complex advertising messages easy. If a picture is worth a thousand words, a video must make this figure in the millions. Now, power your healthcare advertising with web video and online syndication. You have the ability to reach millions. If over 50% of all online viewers are in places like YouTube.com and other top social networks, your company needs to be there too. Viral marketing is a reality when you have educational video to deliver your message. Educational advertising with video makes healthcare ads work. Check out the video’s use of 3D animation for healthcare advertising below.

This video is not just on YouTube but also on Google, Metacafe.com, Blip.tv and many more, including this blog. Grass roots advertising with web video on social networks is become a requirement for all businesses and there is a learning curve.

How do you take a $5 million hospital based heart program to gross revenues exceeding $47 million annually? It starts with understanding your market and leveraging healthcare consulting experts that have done this before. To get results like this in three years, you pull in all the resources and make system wide changes. Here is a quick list of what was done to achieve this rapid revenue growth in just three years:

• Consolidation of all cardiac services
• Creation of a cardiac product and service line
• Development of separate Heart Institute within Hospital
• Education of management to coordinate program services
• Development of an Institute philosophy for staffing, education and physician relations
• Analysis of physician practice habits and step by step recommendations for reduce costs
• Developing and implementing a more efficient patient scheduling system
• Recruiting new cardiologists and cardiac surgeons
• Developing new interventional cardiology programs as well as prevention and wellness programs
• Initiating cooperative ventures with independent rehabilitation facilities
• Initiating chest pain clinics and mobile echocardiography services in rural markets
• Successfully educating and informing hospital’s Board of Trustees of strategic planning goals
• Moderating physician focus groups to identify long term strategic plan
• Participating in Northern New England Cardiovascular Disease Study Group
• Initiating Nursing Grand Rounds
• Enhancing cardiology continuing medical education programs
• Creating affiliation agreements with regional and community hospitals
• Developing Physician Advisory Board and directing Cardiac Task Forces
• Measurably improving image of New Hampshire Heart Institute with the public, payers, physicians and staff
• Creating award-winning educational marketing, advertising and public relations program
• Designing marketing strategies for primary, secondary and affiliate markets
• Educating physicians as to their practices’ benefits from the marketing effort
• Designing and implementing media buy

Developing tracking methods and conducting market research analysis“The campaign increased awareness of the Heart Institute by 43% in 13 months. Cardiac surgery procedures increased by 28%, while angioplasties jumped 35%.”

Edward Palank, MD
Former President and CEO
New Hampshire Heart Institute

This case study is one of many success stories from Banahan.Comunications | Healthcare Consulting.