Banahan Communications brings knowledge, experience, talent and success to each and every project. We have taken our time proven methods of medical and healthcare marketing and have developed medical advertising and healthcare marketing kits to fit your needs. Developed from years of successful marketing strategies, our kits have condensed our profitable strategies and ideas for your immediate use.

With a track record of notable successes throughout the United States, Banahan Communications is uniquely qualified to implement new programs and strategies, enhance services, implement business development campaigns and facilitate contemporary payer/provider relationships. We have done so and created the medical advertising and health care marketing kits for your use.

Today’s competitive business climate has made it necessary to come up with new ways of attracting and retaining customers. Every sector of the economy including healthcare facilities are anything but immune to the problems of the past year, the smart people in charge of medical centers have warmed to the idea of hiring a healthcare marketing agency to help the center reach its full potential for gaining business. Our medical advertising and health care marketing kits are a perfect way to implement our successful methods for your own growth and improvement.

In the presentation above are examples of our medical marketing and advertising kits that increase the effectiveness healthcare marketing campaigns while reducing the over costs and time to implement. Learn more by calling 877.395.8901 or visit the medical marketing experts at www.Banahan.com.

We have simplified many of our secrets to success in various medical advertising and health care marketing kits. Many in the marketing field will say that the best part of their job is getting to actually create. Through concept development, design, and copywriting for all avenues, our medical advertising and health care marketing kits can assist in the development of a strategy for you. Gone are the days where the only advertising was in newspapers or on posters. While print media is still around, electronic, online, and interactive media can all offer even more ways to reach your customers. When it comes to medical center marketing, our medical advertising and health care marketing kits have proven to be quite a valuable tool helping to guide the way with our years of experience for your own use.

We feel years specifically focusing on medical center marketing we know the secrets of the healthcare field, and can help you reach new customers by employing our medical advertising and health care marketing kits.

“We are starting to hear bright spots in the economy and that a recovery is eminent. If your business is like ours, you want to take action today when the right solution is presented.” - Jim Banahan

For over 20 years, we have consulted with experts in the fields of cardiovascular, neurological, orthopedic, and oncologic centers of excellence, assembling the top ten ideas for health care providers who desire an increase in patient volume and revenues. We strive to increase patient volume, revenues, awareness, and preference for your products and services. Designed by our experts in medical and healthcare strategic planning, marketing, advertisings, and public/community relations professionals, our campaigns have proven to increase patient volume and revenues.

Why are we so confident? Three words…education illustration medical. Banahan Communications pioneered the use of medical illustrations and descriptive copy, and are constantly developing innovative new methods, driving patient volume and providing education for urban as well as rural communities. More importantly, our efforts consistently position our clients as the authority in their respective service areas.

Our confidence comes from these three words… education illustration medical. Pioneering the way in patient education for urban as well as rural communities, our implementation of descriptive and medical illustrations has proven to increase patient volume and revenues. Our experts continuously expand groundbreaking techniques thereby driving patient volumes and educating the community. Of even more significance, our diligence has consistently positioned our clients as experts in their respective service areas.

Beyond the desire for revenues is our commitment to heal and educate the community. The use of illustration medical advertising breaks cultural, educational, and even language barriers allowing the patient to understand and therefore take a proactive, productive, role in their own treatment. Through education, our services enhance communication with patients, thereby alleviating their fears and allowing them to take a positive and optimistic approach in their own treatment. A healthy communication with your clients is quite often of more importance to them than their actual treatment. Regardless of the outcome of their medical treatment, a patient, will remember and recommend a trusted expert that takes the time to communicate and explain the processes of the treatments, enhanced by medically illustrated education, you will be providing education in a cohesive, plain and effective way?

In the area of heart disease for example, available in all languages, medically illustrated education directed towards prevention through education is crucial if you wish to reduce the risk of illness for your employees and patients. Additionally, medically illustrated educational advertisements support your organization’s position as an authority, singling you out as the expert and leader in the community.

Leading Banahan Communications acclaimed medical marketing team of experts and professionals are Jim & Paula Banahan. In addition to reaching your increasing patient volumes and revenues goals, Banahan Communications, will utilize their 36 years of health care consulting experience, to facilitate improved communication within your organization and community, increasing patient confidence, and promoting better health care. You will not only remain the expert in your community but will lead the way in patient communication and promote better health throughout your area. We are confident Banahan Communications range of illustration medical advertising, will not only assist you in obtaining your increasing volumes goals, but also surpass your expectations thereby demonstrating the value of our association for your future marketing needs.

We feel a medical marketing agency that provides specialization through developing, building and marketing Cardiac Programs in Heart Institutes and Heart Centers is the right approach for creating unique partnerships that link clinical expertise with marketing to better service the cardiovascular market segment.

With a track record of notable successes throughout the United States, Banahan Communications is uniquely qualified to implement new programs and strategies, enhance services, implement business development campaigns and facilitate contemporary payer/provider relationships.

In the presentation above are examples of our medical marketing and advertising kits that increase the effectiveness  healthcare marketing campaigns while reducing the over costs and time to implement. Learn more by calling 877.395.8901 or visit the medical marketing experts at Banahan.com.

“If a picture is worth a thousand words, a video must put this figure in the millions.”

Power your medical marketing with web video and online marketing, especially for medical procedures. You have the ability to reach millions. If over 60% of all online viewers are in places like YouTube.com and other top social networks, your company needs to be there too. Viral marketing is a must when education is necessary to your marketing message. Web video for marketing medical procedures makes healthcare advertising work.

How does web video work?
In this case, over an hour of video was turned into 10 short videos based on an interview featuring Dr. David B. Samadi M.D. and Dr. Simon Hall M.D. of Mt. Sinai Hospital on topics pertaining to prostate cancer, biopsy exams and questions like, “Is a prostate biopsy necessary and frequency of prostate biopsy”.

Each video was created based on the our keyword research in referencing the online conversation around prostate cancer. We then referenced the most relevant search terms and published each video into the most relevant online marketing channels. Through our expertise of keyword research, search engine marketing (and optimization) and the power of syndicating these videos to the top video web sites, blogs and social networking sites, these 10 videos were each promoted to up to 50 unique marketing channels.

What were the results?
In less than 30 days the 10 videos were viewed over 2,600 times from the 13 channels tracked. Now after 3 months the videos have been viewed over 8,900 times. Through our online marketing and syndication process, additional web sites and blogs have picked up and published these videos to further the online reach and increases viewership and branding. Here are some of the rankings that have been established in Google (note that there are multiple rankings in Google sometime securing results 1 through 8 for the keywords we targeted).

Search Term with Web Video and Google Rank for Term
safe to have sex after prostate radiation    1    2    3    8    9
does frequency of sex influence rate of prostate cancer    1    3    10    11
incidence of prostate cancer in early 40’s    1
Bleeding with prostatectomy    1    2    3    4    5    6    7    8
Evolution Of Prostatectomy     1    2    3    4    5    6    7    9
prostate biopsy exam    4    5    13
robotic prostatectomy recovery    5    6    12    13    14    15    16    17
Overview Of the Robotic Prostatectomy     6    7    9    12    13    14    15
prostate sonogram/biopsy and sex    8    15    16    17
frequency of prostate biopsy    8    10    11    12    14    15    16    17
post prostate biopsy pain    8    11
cryogenic prostate surgery    8    16    17    18
robotic prostatectomy anesthesia problems    9    10    11    12    13    14    15    17
davinci robotic prostatectomy testimonials    10    11    12    13    14    15    16    19

What is the demographic audience that web video reaches?
Many question whether web video will reach their target market demographic. With over 1 and a half years of tracking demographic data on web sites like YouTube.com, the median age of viewers has risen sharply. In addition, the average income and education of video viewers is well above the U.S. average. Here are the current statistics:

AGE
18% are 60+
28% are 50+
45% are 40+
54% are 35+
62% are 30+
70% are 25+

INCOME
$45-60k = 57%
$60-75k = 48%
$75-100 = 36%
$100-125 = 27%
$125+ = 19%

EDUCATION
Associate Degree = 54%
Bachelor =     48%
Graduate =     18%

RACE
Caucasion =     62%
Hispanic =     20%
Asian =     7%
Afr. Am. =     3%
Other =     8%

Summary
Let’s face it, people prefer pictures and video over reading when it comes to the Internet. Technical topics are the norm in the medical field and the power of video is unmatched when the right marketing plan is created and implemented. Medical professionals, health care providers and medical related businesses should leverage the power of web video to drive traffic and create brand awareness for your business.

If you are a medical professional, health care provider or a medical related business that is not leveraging the power of web video like this example, please contact the medical marketing experts, www.Banahan.com, for more information on how to leverage your business message through web video and reach thousands within the first 30 days.

Medical marketing and education go hand in hand. With the right medical marketing partner and the right educational tools, growing your patient volume and reaching new markets can be realized quickly and continuously.

For example, how do you take advantage of one of the fastest growing areas in heathcare, latino advertising for medical procedures? How do you build your heart and vascular marketing program on a budget?

Internal Medical Marketing

The best and most effective place to start a marketing campaign to increase awareness is right in your own backyard. Most hospitals overlook their best marketing vehicles, their employees. The right medical marketing company not only understands this but will have created a internal marketing campaign that any hospital can use to grow awareness for their patient volume. For example, Banahan Communications created an internal marketing campaign with medical marketing materials that offers free heart screening for all healthcare employees. The results of this campaign show that 33% of all employees take the free heart test. From here, word of mouth marketing and viral marketing take hold.

Demographic Targeting - Ethnic Marketing - Latino Advertising
Latino advertising for medical procedures in hospitals is one of the fastest growing markets to reach. Zip code analysis combined with a proven set of marketing tools called syndicated medical ads can help hospitals quickly launch the most cost effective marketing campaign…in days. Again, with the right medical marketing company, it can be as simple as just sending in your logo. (See Banahan.com for more information)

Low Cost Creative with High Impact
Times are tight and so are advertising budgets but this does not mean your marketing dollars can’t achieve better results, even if the budget is less. Need help with medical device advertising and marketing? With syndicated medical advertising from medical advertising company Banahan Communications, reaching targeted markets like latinos is cost effective and delivers the results.

For years, St. Peter’s Hospital in Albany, New York, has held a strong local reputation as a low-cost provider of excellent health care.

A 442-bed tertiary care hospital and member of Catholic Health Care East, St. Peter’s services are used by physician practices and ancillary medical facilities throughout Northeastern New York.

New York State leads the nation in deaths from cardiovascular disease, the number one cause of death in the United States.  According to the American Heart Association, more than one million Americans die annually of cardiovascular disease, with care and treatment beyond $350 billion annually.

At St. Peter’s, patient safety and successful surgical results were among the factors that helped the hospital’s Cardiac and Vascular Center to be named as a national Top 100 cardiovascular hospital for eight of the past nine years. Only ten of the nation’s 6,000 acute-care hospitals earned this distinction as many times.

St. Peter’s is also the only hospital in New York State to be named a Distinguished Hospital for Patient Safety for each of the past four years – ranking it in the top three percent of hospitals for patient safety each year.

Five years ago, our strong position in local awareness provided the foundation for a marketing campaign to increase physician and patient awareness about St. Peter’s cardiovascular expertise and services throughout Northeastern New York.

Where we began
To help us develop a robust marketing strategy, a cooperative effort at St. Peter’s linked the hospital’s Senior Leadership Team, the management and physicians of the Cardiac and Vascular Center, and the Corporate Communications department. This partnership led St. Peter’s to retain Banahan Communications | medical marketing to develop a strategic marketing plan, and a subsequent education and marketing campaign.

Based in Phoenix, Banahan has a solid track record of aiding large health care organizations to optimize market position.  The firm specializes in strategies and action plans that create awareness and enhanced recognition of broad-based cardiovascular programs.

The intent of our campaign was to solidify St. Peter’s position as the leading authority in cardiovascular services in Northeastern New York.   We would improve alliances with identified community hospitals, develop collaborative relationships with physicians and physician groups, and heighten a firm public perception that St. Peter’s offers the most qualified and caring cardiovascular professionals using the most current technology for the highest quality of care.

Our first step was to create regional marketing zones, to better assess and manage unique patient needs in specific areas.  A critical component of each zone was the location of community hospitals.  This gave us five identified zones, each served by one or two key community hospitals.

We then conducted a broadly-focused market analysis that captured both the larger picture and the snapshots of each zone.

Our analysis incorporated patient flow patterns, physician groups, demographic and population figures, and referring physician patterns.  We also estimated current and potential volume for each zone, and then rated the opportunities to enhance volume in the zones in terms of the probabilities for success.

To thoroughly understand where we were in the market versus where we needed to be for optimum success, we also performed market research to give us a baseline awareness/preference analysis.  This gave us, too, a benchmark to aid in deriving a sense of our return on investment in the project.

Cementing our position
From these studies, we developed unique planning strategies for each zone, capitalizing on elements that held the most potential to create long-term, synergistic success.  A conscious decision to focus on identifying underserved and at-risk populations determined that education about the five major risk factors (personal history, lifestyle, diet, cholesterol and smoking) would become a primary component of our campaign.

While all the action plans were zone-specific, each drew upon a comprehensive framework that included corporate/community health and early disease identification programs, screenings, educational sponsorships, and advanced communication technology.  We also determined that traditional marketing techniques would continue to play a key role in our plans, and that our communications would be both physician and community-directed.

We began with a very public, interactive demonstration that St. Peter’s is, in fact, the preeminent authority, locally and statewide, in the diagnosis and treatment of cardiovascular disease.

“Celebration of the Heart” was a single-day public symposium in 2004 featuring internationally-known cardiovascular professionals as well as regional specialists.  More than 2,500 health care professionals and members of the public participated in presentations and discussions, including a question-and-answer panel with physicians from each of our identified zones. Another highlight was a live, televised angioplasty/stent procedures broadcast from St. Peter’s to an audience at Albany’s Palace Theater several miles away.

The symposium generated significant media response, and set the stage for St. Peter’s to take an increasingly active role in leading the region in a campaign to reduce the incidence of cardiovascular disease and improve outcomes in treating the disease.

Creating collaborative partnerships and alliances
In solidifying alliances with community hospitals, we undertook to assist their efforts to improve community services and education.

We did this by working with them to gain state approvals for diagnostic service improvements, such as heart catheterization laboratories.  This has a dual benefit, in significantly increasing the community’s abilities to identify at-risk patients earlier and more rapidly, and in providing St. Peter’s with the more complex cases and treatments in which we specialize.

We also worked with community hospitals to provide co-branded educational presentations and materials for their communities, and used their hospital’s names and logos consistently with our own.

Our continuing emphasis rests on establishing a process that provides continuity of care for cardiovascular patients.  Collaborative relationships with physicians and physician groups are also central to this effort.  Improved communication through new technology is the key element in providing physicians with a high-tech system that significantly aids them in patient care.

Through this advanced electronic system, local physicians can view, in real or recorded time, any procedures their patients undergo at St. Peter’s.  The electronic link can be accessed from any of the physician’s computers, and can be viewed by the physician or reviewed with the patient.  Instant e-mails throughout procedures augment the video record.

In establishing this type of rapid communication specific to patient care, St. Peter’s has realized not just improved communications, but also increased rapport with community physicians and hospitals.

Corporate and community screenings
Our corporate program identifies people at risk for cardiovascular disease, and provides follow-up assistance to help reduce significant risk factors for employees that are identified.

In this program, employees first complete a health-risk assessment, followed by cholesterol, glucose, blood pressure, body mass index, and lung capacity screenings.  An immediate consultation with a clinician sets next steps, such as dietary changes, weight-loss programs, and smoking cessation efforts.

In cooperation with community hospitals, St. Peter’s also presents more than 100 community events and screenings annually.  These include aneurysm, arterial disease, blood pressure and asthma screenings, and lipid profiles.

That these programs have a distinct impact upon our services is illustrated by the results generated by one atrial fibrillation screening of 200 men and women.  (About 15 percent of all strokes occur within people with atrial fibrillation.)   Sixty-six people from that screening called St. Peter’s, and received treatment, representing $1.3 million in return.

Partnering for education through media
The emphasis on a collaborative approach carried through in our media campaign.  All of our advertising is carefully crafted with the intent to inform and educate.  We actively enlisted our local and regional media in this effort.   Because New York State has such a high incidence of cardiovascular disease, presentation of purposeful information affords our media partners the opportunity to meet their sense of public service.

Television and print advertising presented clear, simple messages, underscored by our theme:  “The more you know about the cause and treatment of heart disease, the better prepared you’ll be to prevent it.”

Another key element of our advertising campaign was the establishment of a toll-free number that can be called to schedule any screening.  1-800-HEART 76 calls are routed through a call center, allowing us to specifically track which programs and advertising generate the most interest and response from our various communities across Northeastern New York.

A look ahead
We believe we see both tangible and intangible returns on our investment in building a broad collaborative coalition publicly committed to reducing the rate of cardiovascular disease in New York State.

Certainly, our increase in the volume of services provided is a very tangible result, and we have seen a positive change in volume overall in cardiovascular services.   We have also measured awareness in each zone, and can track increases of up to more than 40 percent.

By increasing the availability of certain services at the community level (such as catheterization labs), we are better able to focus on those specialty services which allow us to be the regional authority in cardiovascular care.

On the horizon, we will continue to focus on those services, adding subspecialties such as a pulmonary hypertension center, a lead extraction center, and additional electrophysiology services.  We will also continue to acquire leading-edge technology in cardiovascular care.

Our growing reputation and recognition as one of New York’s and, in fact, the nation’s, preeminent cardiovascular centers is an intangible, but discernible, result.

We also believe that as we continue to emphasize collaborative services to provide communities throughout Northeastern New York with a continuity of the highest-quality care and education, we will affect a significant decrease in cardiovascular disease in this region.  That’s our vision, and our mission in this campaign.

By - Elmer Streeter, Director, Corporate Communications, St. Peter’s Health Care Services

Steve Cameron, Director, Cardiac & Vascular Center, St. Peter’s Hospital

Jim Banahan, President, Banahan Communications | Medical Marketing Agency

When faced with insufficient surgical and interventional volume, what steps can a hospital take to prevent foreclosure?

Implement a grass roots medical advertising campaign using retirement communities’ internal newspapers to increase self referrals. And offer educational classes and promote the schedule and guest physician lectures.

The facility was Lutheran Heart Hospital (now named Banner Baywood Heart Hospital) during a critical stage of its development.

In six months time, the Heart Hospital became the authority and main resource for educational information and cardiac care. The turnaround was dramatic and a medical advertising agency was the driving force for this turnaround.