Below are examples of some of the web videos as part of a series created and marketed online by Banahan Communications. Often times professionally created videos fall short when it comes to leveraging the Internet to market them, generate a viral marketing buzz and to create inbound links for the top websites on the Internet. In this case, Banahan took an hour plus long video interview featuring Dr. David B. Samadi M.D. and Dr. Simon Hall M.D. of Mt. Sinai Hospital on topics pertaining to prostate cancer, biopsy exams and questions like, “Is a prostate biopsy necessary and frequency of prostate biopsy?”. We created 10 short marketing videos and through our expertise of keyword research, search engine marketing (and optimization) and the power of syndicating these videos to the top video sites, blogs and social networking sites, these 10 videos were each promoted to up to 50 unique marketing channels.

Each video was created based on the our research in referencing the online conversation around prostate cancer. We then referenced the most relevant search terms and published each video into the most relevant marketing channels. Descriptive content for each video included excepts like this:

Post prostate biopsy pain is greatly reduced with robotic prostate surgery. To learn more about who is a candidate for robotic prostate surgery, what happens during prostate surgery, what to expect after a prostate biopsy, especially if you have been recently diagnosed with prostate cancer or would like to learn more about prostate biopsy exams at Mt. Sinai Hospital, go to http://www.RoboticOncology.com.

Let’s face it, people prefer pictures and video over reading when it comes to the Internet. Technical topics are the norm in the medical field and the power of video is unmatched when the right marketing plan is created and implemented. If you are a medical professional, health care provider or a medical related business that is not leveraging the power of web video like this example, please contact the medical marketing experts, www.Banahan.com.