There is a unique program for employers looking for heart disease healthcare education for their employees. CCAP uses the Assess, Screen, Educate and Prevent philosophy to address disease identification and prevention.

A healthcare consulting firm, Banahan.Communications has developed a disease identification and prevention program to help reduce the healthcare costs for businesses. Healthcare costs are a problem and the costs are rising 12.5 percent per year. Healthcare education for heart disease is a must.

Heart disease is America’s number one killer. It is also the number one cause of America’s healthcare costs. This means that keeping employees healthy also helps a company’s bottom line.

Of the three diseases with the highest associated costs, heart disease is the only modifiable one.
·    An emergency bypass surgery can cost $250,000.
·    An elective bypass surgery costs $27,000.

So prevention is key. According to the American Heart Association, healthcare education is the number one defense against heart disease.

CCAP is a healthcare education service providing a continuing educational message every day and every week by using an Assess, Screen, Educate and Prevent philosophy. The healthcare educational campaign is proven to:
·    Assist employees in determining their risk for heart disease
·    Educate at-risk employees how to choose a physician
·    Teach employees the correct questions to ask a cardiologist
·    Increase early detection, leading to lower cost treatments
·    Help employees avoid the emergency room

We estimate that for every $1 spent implementing the CCAP program, you will save $3.70 in cardiac costs. We address cardiac costs the way you address your bottom line.
This is not a fitness program. It is not a wellness program. It is a disease identification and prevention problem.

A four-zone medical marketing communication campaign was created that aligned physician referral patterns, educated patients and introduced a toll-free number that provides the caller with a free cardiac risk assessment. Once initiated, St. Peter’s saw an increase in affiliations with community hospitals, brand awareness, preference for their services, patient volume and revenues.

To kick-off the medical marketing campaign, we developed and coordinated the first live broadcast of an angioplasty procedure at an event entitled, “Celebration of the Heart.” The event was cooperatively produced and promoted with the Times Union (a local newspaper) and WNYT (the NBC affiliate) in Albany, NY. The event featured a renowned key-note speaker and a physician panel.

In April 2001, The Jackson Organization predicted that there was no possibility for St. Peter’s to service preference similar to that of its competitor, Albany Medical Center. Through a partnership with Banahan.Communications, a medical marketing agency, the impossible was achieved.

In a letter to St. Peter’s in April 2001, the Jackson Organization said “It is our experience that there is no way you will be able to achieve heart services preference share equal to Albany Medical Center. In 1999, heart services preference for St. Peter’s was 16%, while Albany Medical Center’s preference share was 50%. We have never seen any hospital make up a 34% preference share deficit in three-years time. Moreover, we have never seen a community hospital have preference share equal to an academic medical center for any type of highly specialized service, such as heart or cancer.”

Yet that is exactly what St. Peter’s did. In addition to service preference, St. Peter’s has been able to achieve an increased quality rating of 64 percent. This was also thought to be an unobtainable goal. According to the 2001 analysis by the Jackson Organization, “The overall quality goal of 60% “excellent/very good” responses can be achieved, but we would consider this a “stretch” goal. An increase of this magnitude for hospitals is very rare.”

Despite this prediction, St. Peter’s has indeed achieved its goals. Corporate Communications in tandem with the medical marketing team of Banahan.Communications, successfully positioned St. Peter’s against a formidable academic medical center/competitor.

Welcome medical marketing excellence dedicated to providing access to valuable resources for achieving bottom line results with your business from your healthcare advertising and marketing efforts.